CASHLAB
A MODERN PAWNBROKER OPENS IN MIDLAND AND GERALDTON
Honouring Tradition
The three circles in the logo re-imagine the historic pawnbroker’s symbol of ‘three hanging balls’, a mark used for centuries across Europe and still recognised today. Traditionally, the three balls represent the pledge, the loan, and the redemption – the cycle at the heart of pawnbroking. By modernising this symbol, the CashLab identity acknowledges its heritage while presenting a clean, contemporary look.
Modern Twist
The hand-drawn concept has been refined into a sleek geometric typeface. This creates a bold yet approachable identity, striking the right balance between tradition and innovation. A precise grid underpins the design, reinforcing a sense of structure, reliability, and professionalism.
WEBSITE (currently in build stage)
BRAND STYLE GUIDE
FINAL BRANDING
PRESS ADVERTISING
STRIP ADS FOR PRESS
OUTDOOR
OUTDOOR