(the bit people feel, not just see)

A lot of people use “logo” and “brand” like they’re the same thing. They’re not.

A logo is a single mark — quick recognition, first impression, the face of your business.

A brand identity is the full system that supports it: colour palette, typography, imagery, tone of voice and clear guidelines so everything stays consistent across your website, signage, packaging and social media.

That’s also why there’s a price difference — one is an asset, the other is the framework that builds trust, clarity and connection.

If your brand feels a bit all over the place, it’s rarely a logo problem. It’s an identity problem — and that’s exactly what we fix.